When the name of the home of Leicester City Football Club was changed from Walkers Stadium to King Power Stadium some years ago, it took some time to sink in, especially in view of the fact that the new owners weren't exactly local (unlike Walkers).
Still, after the amazing events surrounding King Richard III, and now that LCFC are football kings of England, it certainly all makes sense!
See photo collection below. Note that even Leicester Cathedral was flying the LCFC flag! Wouldn't have happened in the old days, would it? Note also the special Walkers Crisp package at the end.